Our Story

Pretty & Kind originated from the desire to brighten women’s lives through everyday, intentional reminders:

We are all beautiful inside and out.
We can be more kind especially to ourselves.
We are stronger, braver, tougher than we give ourselves credit for.

Our original designs craft together simple yet thoughtful elements to create an inspired collection line. Each design carries with it a personal moment of inspiration with an intent to connect and inspire all who wear them.  

Life gets ugly from time to time, but we got this! We’ve been getting it done for a looong time, remember that. And if you happen to forget, let Pretty & Kind be that gentle reminder.

- Kim Nguyen